General Guidelines

General guidelines of publishing, writing & submission.

1. Types of Blogs and PR Articles for Publishing

A. Blogs

  1. Event Highlights &  Coverage – Summaries of exhibitions, trade fairs, conferences, and seminars.
  2. Brand Stories – Company profiles, success stories, or innovation showcases.
  3. Product Launches &  Service Updates – New product announcements, technology, or service offerings.
  4. Thought Leadership &  Expert Insights – Opinion articles by industry experts, keynote speakers, or CEOs.
  5. Trends &  Market Analysis – Industry trends, market insights, and future predictions.
  6. How-To & Educational Guides – Tips, tutorials, and strategies for exhibitors, sponsors, and visitors.
  7. Case Studies &  Success Stories – Documented examples of successful exhibitions or campaigns.

B. PR Articles / Press Releases

  • Event Announcements – Upcoming exhibitions, trade fairs, conferences, or networking events.
  • Sponsorship &  Partnership Updates – New partnerships, collaborations, and sponsorships.
  • Awards & Recognitions – Achievements, certifications, and accolades by stakeholders.
  • Corporate Updates – Mergers, expansions, or organizational milestones.
  • Media Coverage & Collaborations – Coverage by media agencies, collaborations with influencers or speakers.

2. General Guidelines for Writing and Submission

A. Content Writing Guidelines

  • Originality: Content must be 100% original and plagiarism-free.
  • SEO-Friendly: Use relevant keywords, meta descriptions, alt text for images, and geo-tags where applicable.
  • Human Tone: Professional but engaging; avoid robotic or overly technical language.
  • Word Count:

                 o Blogs: 800–1500 words
                 o PR Articles: 400–800 words

  • Multimedia: Include high-quality images, videos, infographics, or charts to improve readability.
  • Formatting: Use headings (H2, H3), bullet points, and short paragraphs.
  • References & Citations: Cite sources for statistics or research.

B. Legal & Compliance Guidelines

  • Avoid copyright violations – use licensed images/videos or originals.
  • No offensive, defamatory, political, or religiously sensitive content.
  • Ensure compliance with Indian IT Act, Copyright Law, Consumer Protection Law,
    and ASCI guidelines.
  • Global submissions must comply with local advertising and copyright regulations.

C. Submission Guidelines

  • Submit via email or platform content portal in Word, Google Docs, or PDF.
  • Include author name, designation, company, contact info, and short bio.
  • Attach all images, videos, and logos separately with proper captions.
  • Content review process: 
  1. Editorial review for grammar, tone, and SEO
  2. Compliance check for legal and copyright issues
  3. Feedback and revisions requested if required
  4. Final approval and scheduled publication

D. Publication Guidelines

  • Category Placement: Blogs categorized under Event Highlights, Brand Stories, Product Launches, Trends, How-To, or Case Studies.
  • PR Article Placement: News or press section with proper date and company attribution.
  • Frequency: Maximum of 1–2 submissions per day per stakeholder to maintain quality and balance.
  • Analytics: Views, shares, and engagement metrics shared with content submitter post- publication.

Exhibitions Insights – Content Submission Template

Stakeholder Name: ___________________________
Organization: ___________________________
Designation / Role: ___________________________
Email: ___________________________
Phone / Mobile: ___________________________

1. Content Type

(Select one)

  • Blog

          o Event Highlights
          o Brand Story
          o Product Launch / Service Update
          o Thought Leadership / Expert Insight
          o Trends / Market Analysis
          o How-To / Educational Guide
          o Case Study / Success Story

  • PR Article / Press Release

          o Event Announcement
          o Sponsorship / Partnership Update
          o Award / Recognition
          o Corporate Update
          o Media Coverage / Collaboration

2. Content Details

Title: ___________________________
Subtitle / Short Description: ___________________________
Word Count: ___________________________
Target Keywords / SEO Tags: ___________________________
Target Audience / Geo (City / Country): ___________________________

3. Multimedia & Attachments

  • Images (High Quality, JPEG/PNG, max 2MB each)
  • Videos (MP4, HD, <5 mins)
  • Logos / Brand Assets
  • Infographics / Charts

Caption / Alt Text for Images: ___________________________

4. Compliance & Legal Checklist

  • Original content, plagiarism-free
  • Proper copyright/license for images/videos
  • No offensive, defamatory, political, or religious content
  • Compliant with IT Act 2000, Copyright Act 1957, Consumer Protection Act 2019, ASCI Guidelines
  • For global content: compliant with local laws

5. Content Approval & Submission

  • Submit content at least 5 business days prior to intended publication.
  • Exhibitions Insights Editorial Team will review: 
  1. Grammar, tone, and SEO
  2. Legal compliance &  copyright check
  3. Feedback / revisions if required
  4. Final approval & scheduled publication

6. Additional Notes / Instructions

  • Maximum 1–2 submissions per day per stakeholder.
  • Include author bio (50–100 words) with designation and organization.
  • Analytics for views, shares, and engagement will be shared post-publication.
  • Exhibitions Insights reserves the right to reject, suspend, or terminate partnerships if content violates laws or breach of contract guidelines.
  • Termination may occur for repeated violations, copyright infringement, or unethical practices.
  • Termination will be notified in writing with 15–30 days’ notice, unless immediate termination is legally warranted.